Welcome to a special blog series in honor of Mother’s Day: Like a Mother.
Here at afloat, we’re all about celebrating everything and that includes making Mother’s Day special for everyone. We know that not everyone has a perfect relationship with their own mom, may not have a mom or may have trouble becoming a mom themselves. That’s why it’s our job to make everyone who is like a mother (strong, powerful, nurturing, and a badass) feel celebrated on Mother’s Day.
To do so, we asked our store partners (many of them moms themselves!) how they celebrate Mother’s Day, and most importantly, how they describe a person who feels like a mother, whether biological or not.
Happy Mother’s Day to all the caretakers and nurturers out there. We celebrate you! In this edition, we sit down with Kansas City store owner Ellie Duke from ARRAY.

afloat: Who is the person you’re celebrating this Mother’s Day?
ellie: I am celebrating all the Mothers in my life including my own my Mom, my mother in Law, My grandma’s, my friends who I have watched grow into amazing moms, my friends wishing to be mom’s, and my aunts who have always been like second mothers to me!
afloat: What is one word that you use to describe a person who feels like a mother to you?
ellie: Unconditional love
afloat: What’s your go-to gift from your store to celebrate someone who feels like a mother to you and why?
ellie: Any clothing item in the store, a brumate (for those summer drinks), or a piece of jewelry, or a candle. Moms often put everyone before them and if they have an extra $50 to spend they will spend it on their child before themselves. So that piece of jewelry or fun little extra often does not get purchased for themselves.