Like A Mother Series – Feat. Gina Holmberg From Welwythn

Welcome to a special blog series in honor of Mother’s Day: Like a Mother.

Here at afloat, we’re all about celebrating everything and that includes making Mother’s Day special for everyone. We know that not everyone has a perfect relationship with their own mom, may not have a mom or may have trouble becoming a mom themselves. That’s why it’s our job to make everyone who is like a mother (strong, powerful, nurturing, and a badass) feel celebrated on Mother’s Day.

To do so, we asked our store partners (many of them moms themselves!) how they celebrate Mother’s Day, and most importantly, how they describe a person who feels like a mother, whether biological or not.

Happy Mother’s Day to all the caretakers and nurturers out there. We celebrate you! In this edition, we sit down with Kansas City store owner Gina Holmberg from Welwythn. 


afloat: Who is the person you’re celebrating this Mother’s Day? 
gina: Mother’s day is a mixed bag for me. From a very young age I knew I wanted to be a mother, and I’m blessed with two incredible children that I could not be more thankful for. My relationship with my own mother is very complicated, so naturally this day can bring up “all the feels” as they say. It’s taken a long time for me to be grateful for the second answer. It’s the complicated relationship that pushes me to continue healing and create a new dynamic with my children. 

afloat: What is one word that you use to describe a person who feels like a mother to you?
gina: Unconditional.

afloat: What’s your go-to gift from your store to celebrate someone who feels like a mother to you and why? 
gina: Any of the OMAD sheet masks because a sheet mask forces you to lie down for at least 30 minutes.